The Rise of Online Focus Groups: Benefits & Best Practices
Over the past decade, the world has shifted towards online focus groups (OFGs), which have accelerated due to technological advancements, cost efficiency, and changing consumer behaviors. Online focus groups are a qualitative research method where a small group of participants (typically 6–12 people) discuss a topic in a virtual setting, moderated by a researcher. This method is widely used in marketing, social sciences, and user experience (UX) research to gather in-depth insights.
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