Thought Metrics AI Policy
1. Purpose and Scope
The purpose of this AI policy is to outline Thought Metrics' principles, values, and guidelines for developing and implementing AI systems across our research and analytics platforms. We believe AI represents a transformative opportunity for Thought Metrics by improving insights, enabling faster, smarter, and more impactful solutions for our clients. Thought Metrics is committed to adopting AI responsibly to enhance our processes, drive innovation, and deliver measurable value.
Because we are embracing this technology as a core enabler of our business, we believe it is essential to establish an AI policy that ensures ethical, secure, and transparent development and use of AI technologies.
2. Guiding Principles for AI Development
2.1 Ethical Considerations
Thought Metrics will develop and use AI systems that prioritize fairness and inclusivity. We will strive to minimize bias and ensure that our AI-powered solutions treat all individuals and groups equitably.
2.2 Privacy and Security
Protecting client and respondent data is a top priority. Thought Metrics will comply with all relevant data protection laws and regulations while implementing advanced security measures and safeguards in our AI systems.
2.3 Transparency and Explainability
We are committed to transparency in the development and use of AI technologies. Thought Metrics will provide clear information on how our AI systems function and how outputs and recommendations are explained to clients, respondents, and stakeholders.
2.4 Accountability
Thought Metrics will take responsibility for the AI systems we develop and deploy. Human oversight will remain central to our AI approach, ensuring proper checks and continuous improvement. We will pursue innovation through a test-and-learn framework, embedding enhancements iteratively in alignment with our values.
3. Operationalizing the Principles
3.1 Data Collection and Use
Thought Metrics will collect and process data responsibly, in line with applicable regulations and with respect for user privacy. We will ensure training and testing data is representative of relevant populations and actively work to minimize bias in collection and processing.
3.2 Algorithmic Decision-Making
Our AI algorithms will be designed with fairness, transparency, and explainability in mind. We will regularly evaluate performance to identify and address potential biases or unintended consequences. We will communicate openly about factors influencing AI-driven decisions.
3.3 Human Oversight
Human expertise remains essential in our AI development and application. Thought Metrics will maintain strong oversight of AI systems, equipping our team with the training and tools necessary to guide and govern AI use effectively.
3.4 Partnerships
Thought Metrics collaborates with trusted partners to expand our AI capabilities. All partners undergo rigorous evaluation—including data security and ethical standards reviews—to ensure alignment with our principles.
3.5 AI Fraud Detection
We are committed to ensuring the authenticity of research participants. Respondents must provide genuine, self-authored responses. If fraudulent or AI-generated answers are detected, respondents will be disqualified, excluded from future participation, and ineligible for incentives.
4. Ongoing Evaluation and Communication
Thought Metrics will regularly review and refine this AI policy to reflect evolving technologies, regulations, and best practices. We are committed to ongoing dialogue with internal teams, partners, and clients to ensure responsible and effective AI use.
5. Questions on Compliance?
Contact us: contactus@thoughtmetrics.com
Thought Metrics AI Policy on Managing AI Fraud
Fraud in research—whether through false claims of product use or impersonation of identity—has always been a challenge in the industry. Clients rely on respondents’ authenticity and accuracy to make business decisions that significantly impact their products, services, and strategies.
The rise of AI-assisted response generation increases the risk of fraud. At Thought Metrics, we actively monitor for signs of fraud. While the occurrence has historically been small, we anticipate that fraud attempts may grow with the wider availability of generative AI tools.
To combat this, we have developed a comprehensive fraud management approach to ensure our clients receive insights that are accurate, reliable, and free from manipulation.