Thought Metrics is committed to the protection and safeguarding of personal data collected from persons who are
(a) consumers,
(b) patients relating to health information, and
(c) business individuals or entities relating to business information.
Your Privacy Is Important to Us. Thought Metrics respects the privacy of respondents and individuals who respond to electronic information requests.
Purpose of Collection
When you register to become a market research participant with Thought Metrics, your contact information and other demographic information is added to our database of potential market research participants so that we can contact you when a market research study is being conducted that you may qualify for.
To protect the identity and confidentiality of participants in our database, Thought Metrics does not resell or redistribute information linked with your personal identification to anyone outside of our company without your expressed permission.
Additionally, Thought Metrics complies with all applicable Indian laws and standards relating to privacy and data protection, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and other relevant regulations.
The information we collect may vary depending on the requirements of a research project, but may include:
- Contact Information: Name, email address, mailing address, phone numbers.
- Business-Related Information: Number of employees, annual sales, number of locations, and related details to determine eligibility for business-focused projects.
- Demographic Information: Age, gender, marital status, income, education, employment, and other information such as health-related data, political or religious affiliation, and sexual orientation (only where legally permitted and strictly necessary for the project).
- Technical Information: IP addresses and related metadata when you interact with our website or online platforms. This is used for purposes such as analyzing website traffic, preventing fraudulent activity, and enhancing the security of our systems.
The minimum information required to register in our database is first name, last name, date of birth, mailing address, email address, and phone number. Additional information may help us better match you to suitable projects.
- We will not share your personal information with third parties except where it is a necessary component of the research project you qualify for and have agreed to participate in.
- Third parties (such as clients commissioning research) are contractually obligated to maintain confidentiality and comply with applicable data protection laws.
- We do not sell your personal information.
Data Retention
Information collected is typically retained for up to 7 years from the date of your last participation unless longer retention is legally required or justified by project obligations.
Data Security
Our systems use industry-standard encryption and security measures to safeguard personal information. Measures include physical, electronic, and managerial procedures to prevent unauthorized access, maintain data accuracy, and ensure correct use.
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience, analyze website usage, and improve our services.
Types of Cookies We Use
We use the following categories of cookies on our website:
1. Strictly Necessary Cookies (Always Active)
These cookies are essential for the website to function properly and cannot be disabled.
| Cookie Name | Purpose | Duration | Provider |
|-------------|---------|----------|----------|
| tm_cookie_consent | Stores your cookie consent preferences | 365 days | Thought Metrics |
| tm_session_id | Maintains your session across pages | Session | Thought Metrics |
| tm_visitor_id | Identifies unique visitors for security | Persistent | Thought Metrics |
2. Analytics Cookies (Optional - Requires Consent)
These cookies help us understand how visitors interact with our website. We only use these cookies if you accept them.
| Cookie Name | Purpose | Duration | Provider |
|-------------|---------|----------|----------|
| _ga | Distinguishes unique users for analytics | 2 years | Google Analytics |
| _gid | Distinguishes unique users for analytics | 24 hours | Google Analytics |
| _ga_* | Stores and counts pageviews | 2 years | Google Analytics |
| _gat | Throttles request rate | 1 minute | Google Analytics |
3. Marketing Cookies (Optional - Requires Consent)
These cookies track your browsing behavior to provide relevant content and advertisements.
| Cookie Name | Purpose | Duration | Provider |
|-------------|---------|----------|----------|
| _gcl_au | Google Ads conversion tracking | 90 days | Google |
4. Tracking Parameters
We also use URL parameters for tracking campaign effectiveness:
| Parameter | Purpose | Storage |
|-----------|---------|---------|
| tm_link_id | Tracks survey campaign links | localStorage (30 days) |
| utm_source, utm_medium, utm_campaign | Marketing campaign tracking | localStorage (30 days) |
| allocated_survey | Pre-assigns surveys to users | localStorage (until used) |
Third-Party Services
We use the following third-party services that may set cookies:
- Google Analytics: Web analytics service that tracks and reports website traffic
- Google Tag Manager: Tag management system to manage tracking codes
- Microsoft Clarity: Session recording and heatmap analytics (if applicable)
How to Manage Cookies
Option 1: Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can:
- Click "Accept" to allow all cookies
- Click "Decline" to block optional cookies (only necessary cookies will be used)
Option 2: Cookie Settings
You can change your cookie preferences at any time by:
1. Clicking the
"Cookie Settings" link in the website footer
2. Selecting your preferences
3. Saving your choices
Option 3: Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Delete existing cookies
- Set preferences for specific websites
Browser-specific instructions:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions
Note: Blocking all cookies may affect website functionality.
You can opt out of Google Analytics tracking by installing the
Google Analytics Opt-out Browser Add-on.
Cookie Consent Management
Your cookie consent is stored locally on your device and expires after
365 days. After expiry, you'll be asked to provide consent again.
You can withdraw your consent at any time by:
1. Clearing your browser cookies
2. Using the "Cookie Settings" link
3. Contacting us at privacy@thoughtmetrics.com
Data Collection Through Cookies
When you accept cookies, we collect:
- Usage data: Pages visited, time spent, click behavior
- Device data: Browser type, operating system, screen resolution
- Location data: Country, region (based on IP address)
- Referral data: How you arrived at our website
This data is used to:
- Improve website performance and user experience
- Analyze traffic patterns and optimize content
- Understand survey participant behavior
- Comply with security and fraud prevention requirements
Your Cookie Rights
Under the DPDP Act, 2023 and GDPR, you have the right to:
- Be informed: Know what cookies we use and why
- Give or withdraw consent: Control which cookies are placed
- Access your data: Request information about data collected via cookies
- Delete your data: Request deletion of cookie-related data
Rights of Data Principals (Under the DPDP Act, 2023)
As a participant, you have the following rights:
- Right to Access: You may request details of the personal information we hold about you.
- Right to Correction: You may request corrections of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data, subject to legal and contractual obligations.
- Right to Withdraw Consent: You may withdraw consent for data processing at any time.
- Right to Nominate: You may nominate another person to exercise your rights in the event of your death or incapacity.
- Right to Grievance Redressal: You can raise complaints with us, and if unsatisfied, escalate to the Data Protection Board of India.
International Data Transfers
If you participate in projects for global clients, your information may be transferred outside India. In such cases, Thought Metrics ensures that such transfers comply with applicable Indian laws and safeguards.
Participation Terms
- Participation is voluntary and constitutes an independent contractor relationship, not an employment relationship.
- You will not be discriminated against for exercising any of your privacy rights.
For any privacy-related requests (access, correction, deletion, withdrawal of consent, grievances), please contact us:
privacy@thoughtmetrics.com
Updates to this Privacy Policy
Thought Metrics reserves the right to update this Privacy Policy to reflect changes in laws or company practices. The latest version will always be available on our website.
Last updated: August 2025