We go beyond basic screening to ensure participants are the right fit — thoughtful, articulate, and genuinely aligned with your study needs. Whether niche B2B or broad consumer segments, we recruit with precision.
From project kickoff to final deliverables, our team ensures seamless coordination, proactive communication, and consistently high standards — so your research runs smoothly, every time.
Every insight starts with trust. We prioritize secure handling of participant data and maintain rigorous protocols to ensure ethical, accurate, and high-integrity qualitative research.
Reach your audience wherever they are. Our digital methods — from online focus groups to mobile ethnography — provide flexible, rich insights with the convenience and scale of modern platforms.
When face-to-face matters, we deliver. From focus groups to shop-along and ethnographies, our in-person methodologies bring deep human context to your business questions.
Sometimes, a simple conversation delivers the most powerful insight. We conduct skilled, in-depth interviews by phone — ideal for hard-to-reach audiences or sensitive topics.
One size doesn't fit all. That's why we'll always adapt our approach so we can best meet your brief. Thinking of a focus group or video diaries? Need a screener, discussion guide or research report? We're ready to recruit for a wide range of research methodologies, but our frequently requested services include:
Data quality is the primary goal in everything we do at Thought Metrics. Poor data quality from demotivated and over-researched respondents is an increasing threat to achieving trustworthy insight.
Our team work with highly valuable partners, full-vetted field workers and cutting-edge tools and AI technologies. Innovating our approach to deliver meaningful insights, whatever your budget or time scale.
Your dedicated project manager will be with you all the way. Monitoring performance levels and maintaining consistency across the board.
