Thought Metrics delivers unparalleled access to the audiences you need around the world. Connect with the right people to make the right decisions even when you need to move quickly.
Discover not just what customers want or need, but why they think or feel they do with our comprehensive quantitative and qualitative solutions.
Infuse insights into every stage of ad or product development for better results with our suite of agile research technologies and expert guidance.
Future proof your business with internet and media market research
Understanding your audience is key to creating the right platforms, tools, and offerings for long-term business success. These insights are especially important when juggling the needs of several players in a multi-sided marketplace—a common trait of media and internet companies.
- •What type of content is our audience interested in?
- •What do advertisers, creators, and users value when considering new platforms and tools?
- •How are brands and agencies allocating spend between different channels and tools?
- •What advertising mediums do our audiences leverage? Text, image, audio, video, and/or native ads?
- •What are our audiences' unmet needs? How can these needs be translated into opportunities for us?
Discover What Your Audience Really Thinks at Every Step of the Journey
Quantitative Insights Communities
Tap into the power of numbers with always-on insight communities. We help you gather fast, reliable, and scalable data from your target audience to support campaign planning, creative testing, brand tracking, and more. Make decisions backed by real consumer behavior and preferences.
Focus Group Discussions
Get deeper into the minds of your audience. Our expertly moderated focus groups provide rich, qualitative insights that bring consumer stories to life. Whether you're refining a concept or exploring brand perceptions, these discussions reveal the "why" behind the data.
Product Testing
Launch with confidence by testing your product with real users before it hits the market. From packaging to messaging to user experience, we help you fine-tune every detail based on genuine feedback, ensuring your product resonates with the right audience.
Digital Discussions
Explore audience perspectives in their own digital spaces. Through online forums, video diaries, and mobile feedback, our digital discussions offer flexible, in-context insights—perfect for understanding consumer behavior in real time and at scale.
Internet and media audiences we reach
Impact-driving media market research starts with speaking to the right people. Thought Metrics finds the professionals with the exact expertise to answer your advertising market research questions.
- •Advertising buyers
- •Podcast creators
- •IT leaders
- •Metaverse experts
- •Developers
- •Marketers
- •Content creators
- •Influencers & digital media thought leaders
- •Product & UX designers
- •Project managers
- •Purchasing decision-makers
- •Business owners
- •C-suite executives
- •Users of particular product or service
